root + all

meaning makers

what we do

we're a communications firm



We create communications order.
We find the right frame for the story, the right tools for the job, and the right process to make it happen.

See what we do for Remake Learningforward arrow

Remake Learning

Remake Learning is an initiative shaping the future of education.

To help Remake Learning engage local stakeholders and connect with national audiences, we develop and implement communications strategies designed to inform audiences of new ideas and opportunities, inspire people to get involved, and mobilize a regional movement.



We make meaning.
We use design, photography, video, and writing to create content that has something to say.

See what we did for The Sprout Fund forward arrow

A video shoot

The Sprout Fund is a nonprofit organization catalyzing community change in Pittsburgh.

As the communications team at Sprout, we told stories that helped people raise their voices, called attention to local opportunities and challenges, and recorded Sprout’s impact on the region. We produced media that's inspiring, engaging, and made to share.



We get the word out.
We run campaigns that create a presence, start conversations, and turn followers into participants.

See what we did for 100 Days of USforward arrow

100 Days of US poster

100 Days of US was an initiative of The Sprout Fund that supported local action during the first 100 days of the Trump administration.

We designed and implemented a campaign that used digital marketing, social media, shareable content, and press outreach to drive engagement throughout the initiative, from fundraising and idea generation to online voting and project promotion.



We connect the dots.
We manage projects from conception to launch, providing creative direction, troubleshooting, and bagels along the way.

See our work with The Global Switchboard forward arrow

Whiteboard planning

The Global Switchboard is a nonprofit working to foster global engagement in Pittsburgh.

We conceptualized plans for the Switchboard’s new digital hub, an online home for organizations in Pittsburgh’s global engagement community. We facilitated stakeholder design sessions, developed tech specifications and content strategy, and generated content for launch.

who we are

we're two people who live in Pittsburgh, PA

Ryan Arielle

Root + All is Ryan Coon and Arielle Evans.

We make things, break them, and then make them better. We conquer chaos and create order. We tell stories, then we get them out into the world. We find the right words. We adjust the margins. We check the levels. We carry a spare. We show up early. We read the instructions. We have a guy at Facebook. We bootstrap (a little). We align messages and mediums to make this shit work.

We’re communications factotums and we’re here to help.

Most recently, we’ve been doing this for 100 Days of US, Digital Promise, The Global Switchboard, One Northside, Rec2Tech Pittsburgh, Remake Learning, and others as part of the team at The Sprout Fund.

work with us

we'd love that

We’re good at quick fixes and big projects, so whether you’re wrestling with a complex communications challenge, in need of some fresh content, or just looking for an extra hand on deck, we can help.

Let's talk about it.